It is exciting to see Firefox 3.1 getting ready to support natively, Ogg Vorbis and Theora support in all the platforms! As detailed in lwn, this will be a major tipping point on making the unencumbered audio and video codecs used by millions out there. This should also free up web developers and especially the mash up and RIA crowd, use and deploy audio and video without worrying if the audience has one of the myriad codecs.